EIBIS - 2017
49% of traffic comes from referrals (eib.org). 37% comes directly. 78% of visitors use a desktop to view the magazine.
Engagement is slightly below the Instant Magazine average, but this is likely due to the fact that each page is targeted towards a different country. Visitors may not feel the need to read other pages.
Overall return rate
On average, people visit the magazine 1.7 times. Compared to other Instant Magazine publications (1.38 times) this is an increase of
Avg. Pages per session
On average, people view 5 pages per session. Compared to other Instant Magazine publications (7.7 pages) this is a decrease of
Avg. session duration
On average, people spend 3 minutes and 14 seconds in the magazine. Compared to other Instant Magazines (3:42) this is a decrease of
Number of users per page & Average time on page
In the graph below, you can see the average time spent on each page. The red line indicates the number of users that viewed the page and thus gives an indication of time per user.
Denmark, Luxumbourg, the Netherlands, and Portugal are the pages with the highest average time on page.
Denmark has many more users than the other high-performing countries and is therefore the best performing page.