Introduction

“Art is making something out of nothing and selling it.”

Frank Zappa

Who’s the eBook for?

Advertising is a romantic profession. Especially since Mad Men aired, we imagine it as a field where creatives thrive and leave their potential customers speechless after every pitch.


This eBook is for those familiar with the other side of advertising — frustrated clients and lost business because your prospect didn’t feel any “chemistry” between the two of you. This book is for those who’ve worked long hours on a proposal and wished they could get some insight into why it it was or wasn’t effective.


What will you find in this eBook?

According to Cubeyou, the average advertising proposal eats up about 150 hours of work and between $15,000 and $20,000. That’s time and money that could easily be reinvested elsewhere.


At Instant Magazine, help you earn that time and money back.


We provide software that helps many advertising agencies create amazing, interactive pitches and proposals. Time and again, we’ve seen agencies use our platform to give themselves an unfair advantage in winning new business.


By building interactive proposal templates, agencies are able to stand head and shoulders above their competition and gain actionable data and insights that wouldn’t otherwise be available.


Why did we produce this eBook?

In this eBook, we share some of their most important insights aiming to help you discover the unfair advantage of interactive proposal templates. The following chapters will delve into the key ingredients of successful proposals, explain how to embed analytics in your pitch deck, and tell you why you’ll never want to touch a PDF, PowerPoint, or Keynote again.


As always, we’re happy to answer any questions on interactive proposal templates or general content best practices. Reach out by contacting info@instantmagazine.com.